Sunday 29 November 2009

Through the Looking Glass - Bergdorf Goodman window displays

Every Christmas it's traditional for the 5th Ave stores to compete against each other via their window displays, and the Bergdorf Goodman A Compendium of Curiosities holiday window displays are a spectacle to be seen.


The theme is based on Lewis Carroll's Alice's Adventures in Wonderland and its sequel Through the Looking-Glass. Of course it's no coincidence that Bergdorf have chosen this theme as the hugely anticipated Tim Burton film Alice in Wonderland is due out early next year.


This years window display was created by Bergdorf’s Senior Director of Visual Presentation, David Hoey, and his team of artists. The windows are spectacular; complete decadence, nods to Carroll's characters and not and inch of empty space. The team at BG have perfectly captured fantasy through their looking glass displays and they submerge you into imaginary worlds of dreams, luxury fashion and products. Curiouser and Curiouser...

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My personal favourite is the paper/stationery window.

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