If you could is the brain child of art directors Will Hudson and Alex Bec and this is their 4th annual exhibition. There are some amazing and hugely talented designer/illustrator partnerships and I'm absolutely gutted to be missing it, especially as Craig's work is being exhibited. Here are some of the great collaborations (there are about 33 in total):
Craig Ward, Sean Freeman & Alison Carmichael / Oliver Jeffers & Aaron Ruff / Fontaine Anderson & Deanne Cheuk / Mario Hugo & Micah Lidberg / Anthony Burrill & John Griffiths / Marion Deuchars & Margaret Calvert / George Hardie & Leonardo Sonnoli & Sara Fanelli / Rob Ryan & Michael Marriott / Jim Stoten & Andy Rementer...to mention a few!
The exhibition is a chance for creatives from all four corners of the world to partner (with a person of their choosing, regardless of their discipline) and get out of their comfort zones. It has no doubt challenged the way the artists usually work. There was no brief for this project, except to design something a little unexpected. I can't wait to see photos but here are a few tasters of the Ward, Freeman & Carmichael collabration - a type triptych of laser cut wood...
Check out the If You Could website for more photos.