Saturday 19 March 2011

Sweet typographic umbrella

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A 'Spoonful of Sugar' is a gorgeous typographic umbrella, hand-lettered by the talented Leen Sadder for Stefan Sagmeister's class, Can Design Touch Someone's Heart at SVA.

Leen is a designer from Beirut, Lebanon and moved to New York City to attend SVA. Inspired by Mary Poppins (which happens to be one of my favourite films) she decided to reach out her hand - well umbrella - and touch the hearts of umbrella-less New Yorkers on a rainy day and gave out bags of chocolate dipped spoons, to those who accepted her shelter. I certainly think she has touched many people's lives with his beautiful umbrella, I would certainly buy it.

Images from the SVA site

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